Portfolio
Projects
Every WordPress project built on this platform. Click any one for the case study.
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Hashi
Fictional cross-border design consultancy (Tokyo / Mexico City / Berlin) demonstrating WordPress internationalization — Polylang free, locale-symmetric URLs (/en/, /es/, /ja/), hreflang SEO, CJK + Latin typography harmony, and a new shared language-switcher block.
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Atlas Climbing
Online climbing courses (fictional) demonstrating WordPress as an LMS at scale — progress tracking, certificates, instructor profiles, role-based dashboards, and a third-party plugin (Tutor LMS) themed to disappear into the brand.
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Common Roots
Community garden and food-security nonprofit (fictional) demonstrating WordPress for mission-driven sites — three programs in operational detail, impact-stats trust bar, four-tier donation page with per-tier impact, and a volunteer page that treats sign-up as a real conversation.
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Mara Quinn Coaching
Executive coaching personal-brand site (fictional) demonstrating WordPress for single-practitioner marketing — long-form bio, three engagement types with honest pricing, lead-magnet resources, and a book-a-call page treated as a conversation rather than a calendar widget.
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Riverside Dental
Family and cosmetic dentistry practice (fictional) demonstrating WordPress for healthcare and small-practice marketing sites — service categories with honest cost ranges, named team, new-patient logistics, and a book page that treats the schedule as a person-first conversation.
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Cascade Crest Roofing
Residential and light commercial roofing contractor (fictional) demonstrating WordPress for local-trades sites — service cards, before/after gallery, service-area map, and an estimate flow that pre-screens leads through the contact copy.
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Marston Reid LLP
Boutique commercial litigation firm (fictional) demonstrating WordPress for high-credibility professional-services sites: practice areas, an attorney roster, results-bar trust signals, and a monthly insights stream.
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Northbound
Fictional PNW travel publication (Seattle / Portland / Vancouver editions) demonstrating WordPress Multisite. One install, one TLS cert, one A record, four sites — network root plus three city editions — all on the platform chassis with subdirectory routing. Eighth demo on the platform; first multisite/network architecture.
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Blockset
Meta-demo of the platform itself: a demo + docs site for the sfp-blocks shared block library. Seven server-rendered Gutenberg blocks, each documented with a live demo, attribute table, code example, and GitHub source link. First consumer of the new sfp-blocks/code-snippet block.
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The Bench
Paid online community (fictional) demonstrating WordPress for membership sites, gated knowledge bases, and tiered content. Uses Paid Member Subscriptions to drive three plans (Free / Member / Founder), category-based content gating, and a custom paywall card matched to the bench palette.