WordPress Portfolio
WordPress, built like infrastructure.
Custom themes, original Gutenberg blocks, real EC2 hosting. Each project below is a complete WordPress build — theme, blocks, deploy pipeline, observability — not an installed-plugin tour.
Featured
Recent projects
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Hashi
Fictional cross-border design consultancy (Tokyo / Mexico City / Berlin) demonstrating WordPress internationalization — Polylang free, locale-symmetric URLs (/en/, /es/, /ja/), hreflang SEO, CJK + Latin typography harmony, and a new shared language-switcher block.
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Atlas Climbing
Online climbing courses (fictional) demonstrating WordPress as an LMS at scale — progress tracking, certificates, instructor profiles, role-based dashboards, and a third-party plugin (Tutor LMS) themed to disappear into the brand.
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Common Roots
Community garden and food-security nonprofit (fictional) demonstrating WordPress for mission-driven sites — three programs in operational detail, impact-stats trust bar, four-tier donation page with per-tier impact, and a volunteer page that treats sign-up as a real conversation.
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Mara Quinn Coaching
Executive coaching personal-brand site (fictional) demonstrating WordPress for single-practitioner marketing — long-form bio, three engagement types with honest pricing, lead-magnet resources, and a book-a-call page treated as a conversation rather than a calendar widget.
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Riverside Dental
Family and cosmetic dentistry practice (fictional) demonstrating WordPress for healthcare and small-practice marketing sites — service categories with honest cost ranges, named team, new-patient logistics, and a book page that treats the schedule as a person-first conversation.
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Cascade Crest Roofing
Residential and light commercial roofing contractor (fictional) demonstrating WordPress for local-trades sites — service cards, before/after gallery, service-area map, and an estimate flow that pre-screens leads through the contact copy.