Pulsar Analytics

A fictional B2B analytics SaaS landing page built to show that WordPress is still a serious choice for modern product marketing sites — without theme bloat, page builders, or “framework” wrappers around a CMS that already does the job.

The challenge

Most agencies pick Webflow, Framer, or a bespoke Next.js build for SaaS marketing sites and skip WordPress on reflex. The assumption is that WordPress means “page builder soup” or a heavy theme that fights you on every layout decision. Pulsar exists to push back on that — a real SaaS landing layout (hero, social proof, feature grid, three-tier pricing, testimonial, FAQ, CTA) implemented with stock WordPress block primitives plus a small custom block for the trust-stack stat row.

The approach

Built on a shared platform that hosts every demo on this hub. The parent theme (_chassis) ships templates, parts, patterns, and a layer of “gotcha-busting” CSS that catches the WordPress + WooCommerce friction points that normally eat an afternoon each. The Pulsar demo overrides only what’s genuinely demo-specific: its own front-page.html (because the chassis front page is a pattern composition that suits the WooCommerce demo, not a SaaS landing layout) and a minimal theme.json palette that matches the Volt theme’s ink-and-coral system.

Everything else — header, footer, FAQ pattern, CTA pattern, testimonial pattern, the trust-stack custom block — is shared infrastructure that propagates to every demo on the platform via symlinks. Deploy once, every demo gets the fix.

What’s on the page

• Hero with category eyebrow, headline, sub-copy, primary + outline CTAs, trust microcopy
• Custom sfp-blocks/trust-stack block — server-rendered animated counter row, four configurable stats
• Three-column feature grid with numbered eyebrows + headline + sub-copy
• Three-tier pricing table with “Most popular” badge, feature lists, distinct CTA per tier
• Customer testimonial pulled from the chassis testimonial pattern
• Four-item FAQ rendered with native <details> blocks — no JavaScript
• Bottom CTA strip with two-color treatment

Outcomes

• Lighthouse 99 / 95 / 100 / 92 (perf / a11y / best-practices / SEO) without manual perf tuning — the chassis dequeues unused WooCommerce assets on non-WC routes by default
• Total page weight under 200 KB compressed; sub-1s LCP on an EC2 t3.small box
• Greenfield-to-live in about 6 hours, including a custom child theme + landing-page seed script + provisioning automation that the next demo will reuse
• Zero JavaScript dependencies on the landing page itself; the trust-stack counter ships ~1.5 KB of inline JS